Bala, a management graduate from New Hampshire University, School of Business, USA, (Indian Chapter) believes in assuming direct ownership of original ideas and responsibilities and taking them forward passionately. When it comes to identifying niche needs and developing bespoke business solutions for the selected few in the corporate world, his keen powers of observation into systems and how they work (or, don’t work) has stood in good stead and helped benchmark the deliverables with some of the best solution providers worldwide. Bala has a knack of seeing what the guy next cubicle can’t see in a zillion real life and real time situations. He focuses his razor sharp acumen for architecting an analysis superstructure from ground up and then handing over the curser to his corps of encoders to write the coda with a flourish.

Thus, he has emerged as one of the few non-IT entrepreneurs in Chennai who continue to play a swashbuckling role by cutting a systemic swathe right across the field of boutique software development with great alacrity.

Bala, an avid cricketer and an amateur astronomer/stargazer, also serves as a creative director in an accredited Chennai based advertising agency that he helped co found in 2002.


Srini displays an amazing aptitude for both money and business. Associates recount his uncanny ability to calculate columns of numbers off the top of his head – a feat he still amazes business colleagues with today. He is a qualified Chartered Accountant with around 9 years of extensive experience. Having worked for the financial services industry in India, Singapore & the UAE, his knowledge and grasp of the game and the rules that govern it is in depth and always has a hedge to it, so to speak. Adept at Financial Planning and Analysis, he also has an uncanny ability to see intrinsic values in not-so-popular-yet corporate entities completely independent of their prevailing stock prices and forecast excellent investment banking opportunities. This savvy and affable number cruncher is also passionate about IT networking, VBA macros and user testing protocols. With his excellent communication skills Srini is a positive, confident and conscientious person with a great enthusiasm to receive, assimilate and evaluate information and provide robust solutions quickly.


AVS Raja co-founded the Shriram Group in the year 1974 along with Mr. R.Thyagarajan and Mr. T.Jayaraman. He was instrumental in taking the group from being a start-up to growing it into a group of stature. His “Silver Medallion campaign” took the small company to national recognition. Raja works with the local community holding the posts of Managing trustee & Publisher of Amudhasurabi (a 63 years old Tamil literary magazine), founder general Secretary of Towers Club (1989 in Anna Nagar, Chennai), President of Kartik Fine Arts and so on.